10 Simple Ways to Increase User Engagement for Your App
Alluring the users to use your app takes more than just a pretty face. It’s not only how many users are downloading or using the app, but more into how engaged they are and how much they’re drawn into using the app. What’s required now is the accurate strategies to bound the features together that will break through the app store. It’s not an easy task. Instead, you must go through some serious efforts that will consume energy, money, and time.
Here are 10 simple ways to improve user engagement of your app.
1. List a Benefits of Your App
The first and foremost, you as a developer need to sit back and think what the good thing about your app is. Why people want to download it, if they want to download it, what are the potential problems, and so on. You’ll see that if your app cannot benefit anybody, it may cause the worst form of engagement: no download in the app store at all.
Highlight the main useful features of your app in the app store listing, so the users will get an insight of what they're about to get.
2. Provide A Simple On boarding
We can argue that onboarding experience is the first real conversation between you and the users. So, make it simple. You don’t want to confuse them with long lists of a tutorial because they’re likely going to leave it unread. Don't use too many steps to sign up or too many information before using the app, instead use seamless custom illustration or screenshots of the features that will benefit the users.
3. Create a Trial Version
A trial version is particularly essential in paid app, but that doesn’t mean a free app cannot use it. By this, the users will have the chance to try the app before buying it.
Let the users explore the basic features and leave the advance ones slightly open or hidden to encourage their curiosity. If they want to continue, provide with the sign-up field and a paid access or subscription so they can get everything they want.
4. App Permission Request
A permission request should be made precisely not to scare the users away. It is important to use the right language, tone, message, timing, and message to be conveyed in the most suitable way. Don’t push the ideas to the users instead of thinking what will appeal them.
5. Load Seamlessly
Be careful about not making an app that can load in less than 3 seconds, because it can cause a critical problem. Users are expecting what they get in a blink of an eye, so you had better take this feature seriously. To improve user engagement, an app developer should be able to provide the information that popping on the screen once the users press the button.
An app that runs smoothly requires hard work. Make sure there is no bug and reliable. If it’s only dependable, then it’s not enough.
6. Use Push Notifications
You don't want the app to be forgotten, but you don't want to spam the users. Most of the time, the users can forget about the app and may eventually delete it. However, spamming your customers is the last thing to do because you don’t want to annoy them by regularly sending the notification emails or other that can hasten the process of uninstalling.
Incorporating a push notification can help you on that score. For once in a while, remind them that your app is still as attractive as before or even better. Make sure you use an exciting push notification using customized feature to attract a certain segment of users.
A customized push notification has 56% until 180% chance of conversion compared to a broadcast message that only has 15% chance. However, remember to send important features only since an improperly-sent notification can have an opposite effect.
7. Use a Deep Linking
Deep linking also means using a hyperlink to catch a new user or taking the customers to a specific feature in an app. It is not as effective as push notification, but it is proven to be very useful particularly in a review section.
8. Easy Get-in-Touch
You want to be as interactive as you can to improve the user engagement. Provide the customers with a brief “contact us” feature that allow them to send you anything from a complaint, suggestion, feedback, review, and much more.
Don't let them lost in wanting to contact you; just give easy access to FAQs or simple button to send an email to the developer. Feedback from a user can worth a million because if they satisfy, they'll let the world knows, and that means catching the new fish into the hook. But if they are displeased, it is a suggestion that will help you improve your app’s performance.
9. Give a Mobile Personalization
Improving a user engagement will likely be successful using personalization. This is one way to give the users more relevant experience according to their needs and preferences. Once they get comfortable in using your app, there is a high chance of them to continue using it and even promote it to their friends.
To do this, you can include the user’s name on the screen, use the profile picture, or let them choose their way.
10. Product Iteration
Whether you like it or not, apps are and need to be iterative. It is important to give updates to improve the app's functionality. Adding new features occasionally will help your customers engaged and experience the app better. To do this, you need to use some metrics and analyze the users' behavior, assessing their feedback, and reviewing their previous experience.
By the time you’ve finished, the compelling and valuable updates can drive better engagement and app retention. It is because you know what feature your users want and what feature they don’t need.
I’m not saying that improving user engagement and retention is easy, but that doesn’t mean that it is impossible. Once you notice the percentage of app download and app usage is decreasing, be sure to use the useful tips above to prevent any further customer loss.
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